Inside Scoop of Fenty Beauty by Rihanna

 PRETTYGRLMAG: Daily Dose of Glam Lessons


Each year, high end makeup brands have progressively began adding more inclusivity to everyday products, such as foundation, concealer, lip liners, and glosses. Diversity and inclusion is important in every aspect of business, not only within the makeup industry. What cosmetic line gets more diverse than Fenty Beauty?!



Fenty Beauty by Rihanna

Check it out and see what it’s all about! All Makeup | Fenty Beauty 



Who is Rihanna?

Bad gal RiRi, also known as Rihanna, is the founder, CEO,  and owner of Fenty Beauty cosmetics. She also owns Fenty Skin and Savage x Fenty. She has used these lines to inspire not only the industry, but women as a whole.




She started off as a worldwide R&B singer known for her versatility in the music industry and for her iconic fashionable looks. Her NBA courtside looks are unmatched! She was well known for her previous relations with R&B singer, Chris Brown; as well as her current status with well known rapper A$AP Rocky. There’s no way you could have missed those pregnancy pictures of RiRi! She was giving iconic looks all 9 months throughout the year! 


The success of her cosmetics line, Fenty Beauty, has brought her up to be a billionaire. Fenty Beauty’s purpose was primarily to focus on “hard to match” skin tones, for girls who struggle finding their perfect shade. Each of these also have a formula design for specific skin types, so not only is it racially diverse, but it is skin friendly for each of the 5 skin textures we have covered.



Rihanna acknowledges that she is a leader, and takes pride in it. Her expectations are high and through these qualities, she's managed to create a company worth billions.


Read more about Rihanna here! 7 Essential Steps Rihanna Took to Become a Billionaire | Inc.com 



Inclusive Shades in Fenty Beauty

Rihanna stated in an interview “Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.”

Most women of a darker complex find it hard to match their skin with certain makeup products. Scientifically there are 6 skin complex categories, but within each there are subcategories. Do you know how many different shades there are in the world? Neither do I, but scientifically none of us are exactly the same shade! Fenty Beauty has high quality products with a wide range of options. There are a total of 40 different foundation shades to choose from, starting from fair skin with neutral undertones ending with dark skin with cooler undertones. There are a total of 50 concealer shades. Rihanna created a brand that became the face of inclusion within the cosmetic world. 


 

 

 Makeup Preference Poll

My twitter followers and I had a day of fun. If there is one thing girly girls absolutely love, it’s makeup! Therefore, we played a This or That poll game, choosing between makeup brands we prefer while ending it off with a poll of where we enjoy buying our products. Comment what your favorite brands are and join in on the fun!



Here are the results!


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